We are ANEW

We are ANEW. Founded in 2005, we started the movement and are doing what’s right with what’s left®. We empower companies to reject the status quo of liquidation to landfill, instead offering sustainable surplus stewardship solutions.We strongly support diversity, social equity and gender equity. We are proud to be a woman-founded, woman-lead non-profit organization that advises and provides education for businesses on the topic of sustainable alternative practices.


"Never Doubt that a small group of thoughtful citizens can change the world; indeed, it's the only thing that ever has." —Margaret Mead


Rose Tourje


Rose Tourje began ANEW after a successful career in commercial interior design. She combined her extensive experience as a leading manager and strategist with a passion for design excellence at such firms as EPR, Sussman Prejza, ISD, IA, AECOM, and Warner Bros. As her leadership role advanced, Rose found her specific niche in procurement, taking practical cost-effective & sustainable measures by sourcing locally and regionally whenever possible. This caused her to look more closely at industry practices as a whole, noting that the surplus furniture and equipment liquidation process was wasteful and overlooked. After 30 years of a corporate interior design career, she decided to leave and start ANEW. In addition to helming ANEW, Rose educates and advises students, companies, and the industry of the built environment about the positive outcomes and lasting benefits of Surplus Stewardship®. She leads by doing, starting with the end in mind.

Reid McCartney

Reid McCartney
Senior ESG Director

Reid McCartney began his career as a project manager within a general contractor organization before leading his own construction firm focused on retail, hospitality and office spaces in southern California. During his professional career, Reid has led projects and project teams globally within client organizations including The Walt Disney Company, Tesla, and Capital Group. Completed projects include national programs for ESPN, international programs for Netflix, ground up campuses for financial services firms, and recreational and entertainment projects in the U.S and Canada. Project management responsibilities have encompassed 25 million square feet of space in North America, APAC and Europe. Reid’s calm approach and work ethic during fast-paced high volume activity has elevated the performance of team members and stake holders.

Sofia Siegal
Director of ESG Operations

Sofia Siegel is a sustainability and strategy professional, with deep experience in consulting and project management. She holds a BA in Environmental Studies and English from Bowdoin College, an MBA from USC Marshall, and is a LEED AP BD+C. Sofia’s sustainability experience has included directing and leading 40+ corporate furniture diversion projects annually, from first point of client contact to final deliverables. Responsibilities included creating proposals, managing subcontractors, documenting sustainability metrics and providing tax documentation to clients. Sofia’s consulting work included managing and leading strategy and due diligence cases, assessing client company structure, analyzing market and competitive landscapes, and identifying client strengths and weaknesses during fast-paced engagements, focused on sustainability and industrial subject matter.

Michael Lark
Senior Project Manager

Michael Lark is an architect, who moved to the client side to work in both development and construction management. During his professional career, he has contributed his expertise to a broad variety of projects and leading internal teams and those within client organizations. Completed projects have included office, retail, hospitality, manufacturing, warehouse, institutional, and multi-family residential. His various project management responsibilities have encompassed millions of square feet of tenant improvements, renovations, and ground-up construction in the US and abroad. Michael earned undergraduate degrees from the University of Southern California in architecture and anthropology, and master’s degrees in architecture and real estate from MIT and Cornell, respectively.